We each hold a deeply personal version of what we call reality—an emotional, narrative construct shaped by the limits of our perception and knowledge. This construct evolves with new interactions, serving as a filter through which we navigate our personal stories.

We interpret images and events, and we reinterpret history through these narrative frameworks, often assuming that others share the same model. However, each individual upholds a unique version. Complex narratives act as a bridges between our differing realities. By slowing down and paying closer attention, we can expand our understanding of the worlds others inhabit.

A language is a conceptual universe, influencing how we perceive and shape the world. It impacts our perceptual system, molding our thoughts and creative processes. Our understanding of reality and the way we experience space and time are intertwined with language and the metaphors that guide our imagination. As storytellers and designers we are constantly exploring the limits of comprehension to reveal new interpretations or entire new realities. This extends to both the intricacies of communication and the constraints of perception and cognition.

The absurd challenges and disrupts, it breaks the tune of normality and allows us to question our preconceived notion of reality. What is deemed absurd always depends on perspective. During the creative process, absurdity allows us to dislocate ourselves, to question and transgress the limits of our personally accepted normality. It can be a powerful tool to break free from the constraints of the familiar to open the door to new visions, ideas, and possibilities that would otherwise go unnoticed.

The absurd poses an inner challenge, it serves as a reminder that the understanding of reality is subjective and ever-changing. It is key to consistently question our assumptions and expand our comprehension, and rebel against presupposed rules, which in turn leads to the potential for new and exciting possibilities - a futurity of outsiders.